Roger Ruegger has been writing for and about the watch industry since 1995. In 2000, he launched his own digital watch publication and has been engaging with collectors and enthousiasts online long before the term 'social media' was coined.
Having grown up in Switzerland, he benefits not only from being geographically close to the Swiss watch industry but also from an education in both the German and French parts of Switzerland. He has previously worked in Switzerland, Germany and the UK and is registered as a journalist in Switzerland. He has contributed content mostly for special interest magazines and has been quoted in books, newspapers and magazines, including the New York Times, Finanz & Wirtschaft, Swiss National Television and SWR3 TV in Germany. He is a frequent speaker and serves as a judge for several national and international award shows.